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FAQs & Answers
This page brings together the questions we’re asked most often – the practical ones, the “how does this actually work?” ones, and the things people usually want to understand before they move forward.
You’ll find clear, straightforward answers you can dip in and out of. Some are quick checks, others are a bit more involved. If a topic needs more explanation, you’ll find the option to explore it further.
Finding what you need
You can search by keyword, browse by topic, or simply scroll and see what catches your eye To note - we also feature FAQs that go into our package details more on each page so you may also want to look there).
The answers provided are designed to be easy to scan, so you can get to the point quickly. Where something benefits from more detail, we’ll point you in the right direction – no pressure to read everything.
Quick answers to common questions
Most questions are answered briefly and directly, focusing on what people usually want to know first.
If a question links to a longer explanation, that’s simply because it’s one of those topics where a bit of context makes all the difference.
A little more detail, where it helps
Some questions are easy to answer in a few lines. Others shape bigger decisions or affect how confident you feel about what you’re doing.
For those, we’ve added more detailed explanations you can explore if and when it’s useful. Think of these as optional deep dives rather than required reading.
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This month’s question
Each month, we take one question that keeps coming up and answer it properly – with a bit more space to explain things clearly and in context.
This month’s focus:
What is AEO (Answer Engine Optimisation) – and why does it matter for local businesses?
AEO stands for Answer Engine Optimisation.
It’s about making sure your website can give a clear, useful answer when someone asks a question – whether that question is typed into Google, spoken out loud, or asked inside an AI tool.
What’s changed (and why AEO matters more now)
- Search results are becoming “answer-first”.
Instead of showing ten blue links and hoping you’ll click one, Google and other platforms increasingly try to give the answer on the spot. - AI summaries are now a normal part of search.
People are getting what they need without scrolling – and sometimes without clicking at all. - Voice search has grown up.
More people now ask their phone or device a question in the moment (especially when driving, cooking, working, or on site) and expect one clear answer back.
So what does AEO actually do?
- It helps you show up for real questions, not just keywords.
For example: not only “plumber Hull”, but “How quickly can you fix a leaking pipe?” or “Do you charge a call-out fee?” - It makes your website easier to skim.
Short sections, clear headings, and answers that get to the point without missing what matters. - It makes your information easier for Google and AI tools to understand.
When your site is structured well, it’s easier for these systems to pull the right details and present them accurately.
What AEO looks like on a good local business website
- FAQs that answer what people genuinely ask
Pricing, areas covered, timings, what happens next. - Service pages written around outcomes
What you do, who it’s for, and the problems you solve. - Clear location signals
Where you’re based, where you work, and how far you travel. - Trust details that remove doubt
Reviews, accreditations, guarantees, and clear process.
The key idea
AEO isn’t about doing something clever for Google. It’s about making your website better at answering the questions that decide whether someone contacts you – and making those answers easy to surface in modern search, including AI and voice.
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