

Thoughts, guidance, and practical insight on websites, visibility, and running a local business online.

Visibility
Visibility is about how people actually find your business – and why being online doesn’t always mean being seen. This category explores search, local discovery, and the small but important factors that influence whether your business shows up when someone is looking for what you offer.
You’ll find insight into local visibility, why some marketing efforts don’t translate into enquiries, and how websites, content and systems work together to support being found. It’s especially useful if you fee
Your chance to feedback
Have a question, a thought, or a topic you’d like me to cover? Feel free to add it below.
Join the ride
Subscribing is an easy way to keep a gentle finger on the pulse without having to think about it.
You’ll get new posts as they’re published – thoughtful takes on websites, visibility and decision-making for small businesses – along with the occasional nudge to look at something in a new way. No noise, no constant emails, just useful perspective when there’s something worth sharing.
If it stops being useful, you can unsubscribe at any time. No hard feelings and I promise you will get only great insights, no junk here!

