Why Pick Me - My Story
When you work with me, you're getting over 30 years of experience put to work for your business. I've launched brands, built strategies from scratch, and helped businesses attract customers since before the internet was "a thing." (Where did that time go?)
Here's the difference: I may be long in the tooth, but I'm still cutting edge. I've kept pace with every shift in marketing - from print to digital, search to social, and now into AI. I use AI as part of my toolkit because it makes the work faster and more cost-effective for you. But the ideas, insight, and judgement? That's fuelled by decades of doing this well.
I've worked across industries as varied as beauty, telecoms, engineering, and e-commerce. Impressive corporate titles, yes, but I was always happiest rolling up my sleeves - building campaigns, solving problems, and making sure things actually worked.
Then came 2018. Six weeks into a shiny new role, I found myself redundant. That could have been a setback, but instead it was my turning point. I realised I didn't need another corporate job - I already had the skills to go it alone. So I did.
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the rationale
Why small businesses, Why Hull?
That's when it clicked: my happy place isn't boardrooms and endless meetings. It's working directly with businesses like yours - tradespeople, shop owners, service providers - who want something that works without all the fuss.
Hull has been home for most of my adult life. I married a Hull man, built my career here, and worked with local businesses across the city. I know how much graft goes into keeping the wheels turning, and how important it is that when someone searches for your service, it's your name that shows up.
That's what The Trade Marketer is about: helping local companies connect with local customers, with a clear, practical online presence that does its job.
Local companies. Local customers. Lasting results.
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results
Some Moments That Mattered
Helped a business to consumer hobby business build their online presence from scratch - their email campaigns now hit over 58% open rates (industry average is 22%).
Worked with a local trade business to redesign their counter service and customer journey. Result? Drop-in sales increased by over 200%.
Took a small ecommerce operation onto Amazon, including optimised product listings that elevated their whole brand presence.
happy customers
What Customers Say
I'd been putting off getting a proper website for ages - didn't know where to start and thought it'd be complicated. Susi made it dead simple. She understood exactly what I needed as a local tradesman and built something that actually brings in work. The booking system alone has saved me hours of back-and-forth calls. Plus she knows the area, so when she talked about targeting local customers, she actually knew what she meant.
Working with Susi is like having a marketing director on tap. She didn't just build our website - she helped us think through our whole customer journey and put proper systems in place that actually work day-to-day. Her experience really shows when you're trying to grow a B2B operation. She gets the nitty-gritty of running a business.
Becky
I needed someone who understood both the craft side and the business side of what I do. Susi got it straight away - built an online shop that works for my customers but also handles the complexity of what I offer. She's brilliant at making the technical stuff simple, and the results speak for themselves.
Sandi
Exceptional as standard. That's our promise!
The Human Side
At heart, I'm a creator. I love the spark that starts an idea and the buzz of turning it into something real - whether that's a new website, a sharper message, or a smarter system that makes life easier.
I'm not here to build an empire. I'm here to do what I love: solving problems, creating things that work, and helping businesses like yours shine online.
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the offer
What You Get
My packages are clear and transparent, starting with a simple "website in a day" build through to a full e-commerce machine. However big or small your business, you'll always know exactly what you're getting: a website that's built properly, mobile-first, future-proofed for voice and AI search, and designed to bring you customers.
Let's Talk About Your Business
Every project starts with getting to know you, your business, and what you want to make happen. Even with a simple "website in a day," I take the time to understand your goals so we can build something that really works.
Ready to be found online and bring in more local customers? Let's start with a discovery call.
The Story Behind the Style: How I Built This
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Design is subjective
What you see here is what I like. Bright colours, bold patterns, and a bit of creative spark. I wanted this site to feel like me, not just another collection of stock photos of people staring at laptops.
Most of the visuals you see were created with AI, used as a tool to bring my ideas to life. But the vision, the tone, and the overall feel? That came out of my own head. It's a perfect example of how I work - AI handles the execution, human creativity drives the direction.
And meet Synth Susi - my AI-generated digital twin who'll be doing the legwork in training videos and demos. Think of her as proof of concept for what's possible when you blend creativity with smart technology.
But here's the thing: your site will look like you. I can do subtle, I can do bold, and I can adapt to whatever best captures your business and your customers. Think of me as a design chameleon - the aim is always to make your website feel like the right fit for you.
Let's Talk - Get in Touch
Call
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Book a Discovery Call
You can WhatsApp and Email at any time. These are checked regularly so normally we reply within a very short time the same day. For calls please respect office hours (9.00am - 5.30pm Monday to Friday).