Get Found Online in Hull: Websites Built for Your Trade
We've been exploring the area to get a feel for the local landscape. We want to share a quick snapshot of what we've found that could be really valuable for your business, helping you see where the opportunities lie.
Your business is brilliant. Your website should be too
We build websites for Hull-based trades and service businesses that need to get found, trusted, and booked. Our sites are built with a plan, not a template - giving you the local edge that sticks.
This Is Hull
We've been exploring the area to get a feel for the local landscape. We want to share a quick snapshot of what we've found that could be really valuable for your business, helping you see where the opportunities lie.
Hull at a Glance: Big Opportunities for Your Local Business.
Kingston upon Hull is a city on the rise, brimming with potential for local tradespeople and businesses. We've analysed the local landscape to pinpoint the opportunities that matter most for you.
Key Local Business Insights:
Growing Customer Base
Hull's population is expanding, with a youthful median age of 36 years. This means a dynamic consumer base and an increasing pool of potential clients for local services.
Property Investment Boom
An affordable housing market, coupled with robust rental growth and significant plans for almost 6,000 new homes by 2031, ensures consistent demand for all types of property-related trades
Green Economy Growth
Hull's strategic shift towards a "zero-carbon economy" and "green energy" creates new demand for trades skilled in energy efficiency and sustainable solutions.
Strong Local Support
The City Council offers comprehensive business support, including grants and funding portals, actively fostering SME growth and resilience.
Consider This!
While Hull is ripe with opportunity, it's also a value-conscious market due to lower average incomes. This means demonstrating clear value, offering transparent pricing, and understanding the diverse needs of Hull residents is key to success.
Want to dive deeper into Hull's specific market dynamics?
About this guide: The Hull Business Playbook is produced by The 15-Minute Marketer - our sister platform that creates all of our market research reports, guides, infographics and other free marketing resources.
Are You Showing Up? Hull’s Online Opportunity
Hull is packed with talent — from builders and decorators to barbers and beauty salons. But many of these businesses are still invisible online — and that means a real opportunity for you.
Even though 80% of customers now check online before booking, many Hull businesses rely on old websites, Facebook pages, or just hope that word of mouth keeps them going. And while word of mouth is powerful — so is Google search.
If you’re not showing up when people search “best plumber in Hull” or “Hull hairdresser open today,” you’re handing work to someone else.
This is what we also know….
The Power of 'Near Me' Searches
Most of your customers aren’t just looking for "a plumber in Hull," they’re searching for "plumber near me" or "electrician close by." Your website and Google Business Profile need to be set up to win work on the street, not just in a search bar. This is about being the easy choice when a customer is looking to tap-to-call.
This is Your Chance to Stand Out
Hull’s digital space is still wide open — especially in trades and local services.
Whether you’re mobile or have a shop front, the right website helps you:
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Get seen by the right people
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Win trust without a word
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Turn one job into five
We specialise in building high-performance websites for Hull-based businesses like yours - so you don’t just show up, you lead the pack.
happy customers
What Customers Say
I'd been putting off getting a proper website for ages - didn't know where to start and thought it'd be complicated. Susi made it dead simple. She understood exactly what I needed as a local tradesman and built something that actually brings in work. The booking system alone has saved me hours of back-and-forth calls. Plus she knows the area, so when she talked about targeting local customers, she actually knew what she meant.
Working with Susi is like having a marketing director on tap. She didn't just build our website - she helped us think through our whole customer journey and put proper systems in place that actually work day-to-day. Her experience really shows when you're trying to grow a B2B operation. She gets the nitty-gritty of running a business.
Becky
I needed someone who understood both the craft side and the business side of what I do. Susi got it straight away - built an online shop that works for my customers but also handles the complexity of what I offer. She's brilliant at making the technical stuff simple, and the results speak for themselves.
Sandi
Exceptional as standard. That's our promise!
What’s the Best Website for a Small Business in Hull?
Now you’ve seen the opportunities Hull offers, the next step is simple: what kind of website will help you take advantage of them?
We’ve created three clear website options designed around the needs of local service businesses - plus a bundled Local Launch Package that combines your website with Google Business Profile setup and a review system for maximum local impact.
Every site we build comes with your brand, content, and imagery included as standard - no cut corners, no hidden extras.
➜ Explore the packages or head to our Services Overview to see exactly what’s included and how they compare.
Website-in-a-Day
A fast, professional, no frills, one-page site built in a single day. Perfect if you just need to look credible online quickly.
Business Site
A 3–5 page showcase site for your business. Professional, straightforward, and set up to be found on Google with space for bookings, FAQs, or even taking deposits.
Growth Site
A full build with room to expand - ideal if you want to showcase services, galleries, case studies, or even a small shop. Connected to Google Search & Analytics, so you can see how customers are finding you.
Local Launch Package
Want to hit the ground running in Hull? Our Local Launch Package combines:
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A professional website,
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A Google Business Profile setup, and
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A simple review system (digital card + optional print).
It’s the most effective way to get found, trusted, and chosen by local customers from day one.
Got questions? Quick answers
Here are the three we’re asked most.
Yes — word of mouth is strong, but most people now double-check online before they call. A website makes sure they find you, trust you, and choose you over the competition.
Often, yes. The “Local Trinity” of website, Google Business Profile, and customer reviews gives you the best chance to be found in searches, seen on maps, and trusted enough to get the call.
Things You Might Not Know About Hull
How could these facts be woven into your business story?
From highlighting Hull’s digital-first edge, to showing pride in its culture, or even linking your service to its green credentials - tapping into Hull’s unique identity can help your business stand out locally.
City of Music
Hull is bidding to become a UNESCO City of Music—with historic venues and famous acts, it's building on a richly musical legacy.
Larger - and younger - than it seems
Hull may feel compact, but it’s the 63rd-largest English city, with a growing urban population of over 430,000. Nearby villages like Cottingham and Hessle add to its wider urban footprint.
The average age in Hull is younger than the national figure, which means more mobile-first, phone-led searches.
Pubs galore, affordable eats, and low-ale trails
Hull has long been celebrated for how closely spaced and welcoming its pubs are. It's also among the cheapest cities in the UK for a pub meal, and even hosts a creative Low Ale Trail promoting no- and low-alcohol options.
Perfectly cream-coloured phone boxes
Those iconic, cream-coloured phone boxes belong to KCOM, a unique, local telecom company born in 1902 - it’s what gives Hull that retro-chic connection.
Also on the KCOM achievements front, Hull was the first UK city with 100% fibre broadband, meaning customers here expect fast websites.
Busy Driving
Over 75% of households own a car, driving a strong culture of “on-the-go” service searches.
A Port with Global Reach
Hull’s port is one of the UK’s busiest, handling millions of tonnes of cargo every year. For local businesses, it means strong trade links and a proud maritime heritage.
Birthplace of Famous Names
Hull has produced cultural icons from poet Philip Larkin to actor Sir Tom Courtenay. It’s a city with a surprising track record of talent and creativity.
Award-Winning Green Spaces
Hull boasts more than 100 parks and open spaces, several of them award-winning. It’s one of the greenest cities in the UK — a quality-of-life bonus for businesses and their teams.
Helpful Resources for Hull Businesses
Here are some of Hull’s most useful resources for local businesses. These links were correct at the time of writing — always check the latest details directly with each organisation.
Business Support & Networking
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Hull & Humber Chamber of Commerce – networking, advocacy, and support.
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Federation of Small Businesses (FSB) – resources and representation for SMEs.
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For Entrepreneurs Only (FEO) – peer-to-peer support from Hull business leaders.
Funding & Growth
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Hull City Council Business Support – advice, grants, and start-up help.
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Humber LEP – regional growth and funding programmes.
Digital & Marketing
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Hull Libraries Business & IP Centre – free resources and workshops.
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C4DI (Centre for Digital Innovation) – co-working and innovation hub.
(Note: while these offer support, they complement rather than replace tailored services like ours.)
Community & Collaboration
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The Business Culture Hull – networking and events.
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HEY Business Growth Hub – support for scaling businesses.
Turning Insight into Action
Hull is full of opportunity — but the real question is what this means for your business.
What you’ve read here is just the start. When we look at your business together, I can show you exactly how your customers see you online, what’s working, and where the gaps are.
➜ Talk to me - there’s plenty more where this came from, but tailored to your business. Let’s make sure you see your business through my eyes - and your customers’.
Let's Talk - Get in Touch
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You can WhatsApp and Email at any time. These are checked regularly so normally we reply within a very short time the same day. For calls please respect office hours (9.00am - 5.30pm Monday to Friday).
Quick Summary (Tl;Dr)
Hull has a younger population than the national average and is expanding with new housing and business investment. It’s also the UK’s first city with 100% fibre broadband — meaning customers here expect quick answers on their phones. With over 75% of households owning a car, “near me” mobile searches are the norm.
Yet many Hull trades and service businesses are still invisible online, relying on word of mouth or outdated sites. That means big opportunities for those who get it right.
We build websites designed for Hull’s mobile-first generation: fast, professional, and built to show up in Google searches. Whether you need a one-page site, a 3–5 page showcase, or a full growth build, every package includes your brand, content, and imagery as standard. Add the Local Launch Package (website + Google Business Profile + reviews), and you’ll have everything you need to be found, trusted, and chosen in Hull.
What’s TL;DR and Why It Helps You
TL;DR stands for “Too Long; Didn’t Read.” It’s a quick summary for people who are too busy to read everything in detail. Perfect for tradespeople on the go.
Plus, with voice assistants like Alexa or Siri, you can even ask them to read the TL;DR out loud - so you get the key info hands-free, anytime.
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Quick Answers For Hull Businesses
Q: Do I really need a website if most of my work in Hull comes from word of mouth?
A: Word of mouth is powerful, but most customers now check online before they call. A simple, clear website means they find you, trust you, and choose you — instead of the competition.
Q: What does “mobile-first” mean for my customers in Hull?
A: It means your site is designed to work perfectly on phones — where most Hull customers are searching. With fast broadband and a younger-than-average population, people here expect quick, easy answers on mobile.
Q: Why do reviews matter so much in Hull?
A: Customers in Hull, like everywhere, want proof before they book. Showing genuine reviews on your website and Google Business Profile builds instant trust and helps you win work, especially when people are comparing options.
Q: How do ‘near me’ searches affect my business?
A: When someone in Hull searches “plumber near me” or “hairdresser Hull,” Google prioritises businesses with a website and a verified profile. If you’re not set up properly, you won’t appear — even if you’re just down the road.
Q: What makes Hull different from other places?
A: Hull’s combination of younger demographics, 100% fibre broadband, and a strong property and trades market makes it a uniquely digital-first city. Local businesses that get online visibility right can stand out fast.