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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
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WELCOME
A live, interactive showcase of how different types of websites can come together, depending on your goals, content, and budget.
Some examples here are real, live client sites. Others - like our fictional business 'The Inbox Whisperer' - have been created to demonstrate what’s possible using the exact same brand assets and structure across multiple build types.
Why? Because most people don’t know where to start - and this page is here to change that.
A DEMO BRAND BUILT TO SHOW WHAT'S POSSIBLE
One fictional business - three different sites
Why We Built It
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To show how the same brand assets can work across very different website types.
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To demonstrate what changes as you move from a simple one-day build to a full custom setup.
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To give prospects a safe, fictional example so they can explore without client confidentiality limits
A Demo Site That Might Just Become Something Real…
The Inbox Whisperer started as a fictional brand - created solely to help demonstrate what’s possible when you build a website with strategy, structure, and soul.
But somewhere along the way, something clicked.
We wanted to show:
- How branding, copy, and layout can work together to create clarity
- How one business can evolve over time, without starting from scratch
- How different build types affect what a customer sees and feels
So we built Inbox Whisperer from the ground up:
- A calm, clean brand palette
- Soft photography in sage and rose
- A voice that’s confident, friendly, and quietly clever
- A clear service offering with simple CTAs
From content to colour palette, it was developed just like a real client project — because that’s exactly how we’d work with you, too.
The Winning Features
Three live demos — same brand, three different site builds.
Side-by-side comparison of design depth, features, and structure.
Layered functionality — each version adds new features, from simple presence to advanced tools.
Designer's Notes
The Inbox Whisperer started life as nothing more than a demo brand. But it quickly became my testing ground — a way to explore how the same assets can stretch from a simple one-page presence into a full-featured build. It’s proof that strategy drives the shape of a site just as much as style does.
What Makes This Different?
We’re not just showing pretty finished websites. We’re showing:
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How different platforms behave
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How you can layer features
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Where the shortcuts help - and where they don't
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Why a bit of upfront planning before you start really matters
Each version uses a real or fictional business to demonstrate a different approach, from one-day builds to fully customised ecommerce setups.
Explore the builds
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A LOCAL TRADE SITE BUILT TO WIN NEW LEADS
A clear, credible online presence that turns plumbing expertise into steady enquiries
Why We Built It
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The business relied on word of mouth and needed a site to generate new leads.
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We created doorways to each service area, making it easy for customers to find exactly what they need.
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A strong portfolio and testimonials system help build local trust and credibility.
Reputable Already
Hill Plumbing & Bathrooms came to us with a strong reputation built purely on word of mouth. The challenge was clear: how do you translate that into steady online enquiries without losing the local, personal touch?
So, how did we approach it?
We built a site that balances professionalism with approachability — grouping services into clear “doorways,” adding a portfolio of before-and-after projects, and layering in genuine testimonials.
The result is a simple, mobile-first site that acts like a digital shop window, giving new customers the same confidence as their loyal repeat clients.
The Winning Features
Before & After showcase — customers can see transformations at a glance.
Quote requests made simple — clear CTAs encourage fast lead generation.
Local-first approach — built with Scunthorpe homeowners in mind.
Designer's Notes
Hill Plumbing had the reputation but not the reach. By showcasing their everyday plumbing work alongside full bathroom renovations - and making it easy to request a quote - we turned their word-of-mouth success into a steady stream of online enquiries from as-yet unknown customers.
A TRUST-BUILDING AMAZON AGENCY SITE WITH CLEAR STAGE PATHWAYS
A confident, conversion-led site guiding sellers from “stuck” to structured growth
Why We Built It
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The existing site had grown organically over time, resulting in mixed styles, outdated content, and no clear customer journey.
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Sellers were interested, but unsure where they fit, what to choose, or what would actually move the needle.
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Pricing and services needed clarity and structure without forcing people into a hard sales conversation.
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The brand needed a site that could do more of the warming up, even when the founder was busy running client work.
Seller-Led From the Start
Mrs Prime was built by a seasoned Amazon seller turned designer, with deep first-hand experience of what it’s like when listings don’t perform the way they should. The challenge wasn’t expertise – it was translating that knowledge into a clear, confident website that could guide sellers without relying on constant manual explanation.
So, how did we approach it?
We rebuilt the site as a living, breathing brand hub designed to do much of the heavy lifting on its own. We mapped the real seller journey and turned it into clear stage-based pathways, making it easy for visitors to see where they fit and what to do next.
Services and pricing were restructured into transparent, progression-based packages that remove uncertainty and reduce friction - with off-the-shelf options that still feel tailored to the stage each seller is in.
Empathy was designed in from the outset - acknowledging the frustrations sellers face and showing genuine understanding without over-sharing sensitive details. Confidentiality is critical in the Amazon space, so instead of exposing client work, we created representative brand examples inspired by real customer experiences, giving sellers credible reference points without compromising trust.
The site now warms up potential clients before any call takes place, supported by a trained AI customer service system to handle common questions and guide visitors to the right next step.
With new content management in place and a targeted marketing plan ready to support the late January 2026 launch, Mrs Prime now has a scalable platform that supports growth even when the founder is focused on delivery.
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The Winning Features
Stage-based customer pathways – sellers can instantly see where they fit and what to do next, without needing a call to get clarity.
Transparent, progression-led packages – clear pricing and off-the-shelf options that align with the real Amazon seller journey and remove uncertainty.
Built-in education and automation – a site designed to warm up prospects, supported by AI-powered customer service to answer questions and guide decisions 24/7.
Designer's Notes
This was a brand stretch rather than a reinvention. Mrs Prime already had a strong visual identity, so our job was to refine and elevate it – weaving the existing signature colours into a fresher, more confident palette while bringing structure and consistency to the experience. The real work was strategic: turning lived Amazon expertise into a logical, seller-first journey that reduces friction and builds trust before any conversation takes place. By combining clear pathways, transparent pricing, and carefully handled examples that respect confidentiality, the site now works hard in the background – supporting growth, marketing momentum, and day-to-day delivery without demanding more time from the founder.
A HUB & SPOKE SITE BUILT TO SHOWCAS DISTINCT SERVICES
From scratch brand to full digital presence: designed for key workers, OAPs, trade, and local customers alike
Why We Built It
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Foxhills relied on word of mouth and needed a complete online revamp.
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Research showed distinct services and customer groups that required tailored messaging.
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We built a hub-and-spoke structure so every service had space to shine while feeding into the main site.
Community-first was key
A full rebrand and rebuild, designed to turn Foxhills’ reputation into an engaging, multi-service digital hub.
So, how did we bring it all together?
We knew from the research stage that Foxhills wasn’t a “one-size-fits-all” business. Services like accident repair, paintwork, and alloy wheel refurbishment each had unique customer needs and questions.
Our solution was a hub-and-spoke website — a central homepage supported by individual service pages, each addressing pain points and guiding users to the right solution. For transparency, we added a quote system with image upload, plus explainer materials that walk customers through how pricing works.
To reinforce trust and community, we launched the “Full Beam” blog — a space for tips, insights, and behind-the-scenes expertise. Together, these elements turned Foxhills from a word-of-mouth name into a confident, approachable online presence.
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The Winning Features
Service-specific pages — each focused on pain points and solutions for different customer types.
Quote system with image upload — making estimates fast, transparent, and easy.
Content hub with blog + digital brochure — building trust, sharing expertise, and reassuring new customers.
Designer's Note
Foxhills Body Shop came to us with no real online presence, despite years of local reputation. We developed a brand identity and colour palette from scratch, then built a sizable site that reflects their expertise across multiple service areas. By combining a hub-and-spoke structure with trust signals like a blog, explainer brochures, and an image-based quote system, we gave Foxhills a digital presence as reliable as their workshop.
A HUB & SPOKE SITE BUILT TO SHOWCAS DISTINCT SERVICES
Two audiences, two journeys: tailored for public and trade on one cost-effective build
Why We Built It
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Research revealed two distinct customer groups - public customers and trade partners.
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One generic site risked confusing both, so we split the journeys while sharing the same build.
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This gave each audience tailored messaging and navigation without doubling costs.
Funky, mobile-first and to the point
A simple, mobile-first build that gets straight to the point — built for speed, trust, and two very different customer journeys. losing the local, personal touch?
So, how did we make it work?
We started fresh, designing a streamlined site that feels like two in one. Public visitors see emergency call-out messaging with clear “chat now” options, while garages and trade partners access tailored content about long-term collaboration.
Behind the scenes, it’s one build — cost-effective, easy to manage, and designed for urgent mobile use. With WhatsApp as the main contact point, customers can send live locations, share updates, and track responses in real time, keeping the whole experience simple and familiar.
The Winning Features
Mobile-first design — built for roadside use in urgent moments.
WhatsApp integration — instant chat, live tracking, and location sharing.
Human touches — technician intro, testimonials, and even a playlist to ease the wait.
Designer's Note
The real challenge here was clarity. We needed to speak differently to trade partners and the public without building two separate sites. By creating distinct navigations and URLs, we gave the impression of two dedicated websites while keeping costs low and management simple. Layering in WhatsApp made it easy for customers to connect, track, and share locations — all in an app they already know and trust.
A People-First Local Training Site Built to Earn Trust and Guide Different Learners
Professional training with a twist targeting local in-house students
Why We Built It
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Original DIY, catch-all site lacked the credibility and focus serious learners expect.
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Persona research showed distinct learner types, so we built targeted landing pages for each.
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A trust-first homepage funnel differentiates CLiK from the “cowboys” and builds local credibility/SEO.
Building Trust Locally
Professional, people-first, and built for local credibility — with targeted paths that speak directly to each learner
So, how did we strike the balance?
We moved away from catch-all messaging and let the research lead. Each learner type gets a focused landing page, while the homepage acts as a trust funnel — establishing credibility first, then guiding visitors to the right path.
Visually, we kept things clean and people-led, using avatars and straightforward language. To lighten the tone without losing authority, we added a bold, on-brand quiz — a small twist that adds personality and helps qualify interest.
The Winning Features
People-first visuals — real faces/avatars and plain-English copy to reassure, not intimidate.
Targeted landing pages — content shaped to each learner’s goals and concerns.
Playful quiz, serious intent — adds personality and colour while qualifying interest.
Designer's Note
This build is about credibility without the hard edges. We put people and clarity first, then shaped focused journeys for each learner type. A clean, monochrome palette with strategic bursts of colour supports the ‘professional with a twist’ feel - and the quiz brings just enough warmth to make a serious subject feel human (you should also watch out for the trading-floor videos on Facebook!).
A STORY-LED ECOMMERCE SITE BUILT FOR MAKERS AND COMMUNITY
Charming, practical and personal - a craft brand growing with its audience
Why We Built It
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The ageing website lacked structure, making it hard to showcase content or drive sales effectively.
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Its static design didn’t support growth or evolving customer needs, limiting engagement opportunities.
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Community was central to the brand, but there were no tools or spaces in place to support it.
Building an eCommerce brand
A warm, engaging brand built around storytelling, product clarity, and community focus—designed to scale as the business grows.
So how did we bring the vision to life?
We started by rebuilding the site from the ground up - carefully planned and mapped to balance practicality with creativity. Keeping what worked and improving what didn’t, we used a clearly presented site map to help the client visualise the structure and key relationships between pages.
A new brand identity followed, centred around the charming ‘Scrappy Bear’ - a cloth bear brought to life in a vibrant art deco/Klimt-inspired style. This visual character became the face of the brand, weaving warmth and recognition into the customer experience.
Product listings were restructured for clarity and ease. We introduced clean categories, consistent templates, and added thoughtful details to support buyer confidence. The blog was given a new lease of life - older content migrated and new posts regularly introduced to keep the site fresh and informative.
To nurture community, we built a monthly newsletter that gently showcased content, product features, and seasonal highlights. This soft-sell approach fostered trust and loyalty while driving gentle engagement. Alongside this, we supported launch with coordinated email marketing and social media campaigns to help the refreshed brand make its mark.
We also established a consistent house-style for all imagery - developed with the help of generative AI - to keep visuals aligned across products, blog content, and marketing channels.
The Winning Features
Fully interactive experience — turning a static site into a dynamic one boosted subscriptions by over 620% (from 125 to 900).
Engaged audience — monthly newsletters now enjoy a 58% open rate, with 12% of readers clicking through to explore more.
Personable brand presence — the customer is the brand, sharing her sewing journey and building a trusted space for like-minded makers.
Live content, living community — fresh blogs, seasonal imagery and regular updates keep the site vibrant and returning visitors engaged.
Designer's Note
This build was all about balance — careful planning to support regular fresh content while keeping day-to-day demands on the customer to a minimum. From the outset, we aimed to create a platform that could grow without becoming a burden, giving the business room to evolve while remaining easy to manage.
The design leans into warmth and storytelling, but with structure and clarity always at the forefront. I’ve effectively become an extended part of the team — shaping content, guiding updates, and helping steer the brand’s online presence as it grows. It’s a site built for credibility, connection, and creativity in equal measure.
A STORY-LED ECOMMERCE SITE BUILT FOR MAKERS AND COMMUNITY
Charming, practical and personal - a craft brand growing with its audience
Why We Built It
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The ageing website lacked structure, making it hard to showcase content or drive sales effectively.
-
Its static design didn’t support growth or evolving customer needs, limiting engagement opportunities.
-
Community was central to the brand, but there were no tools or spaces in place to support it.
Building an eCommerce brand
A warm, engaging brand built around storytelling, product clarity, and community focus—designed to scale as the business grows.
So how did we bring the vision to life?
We started by rebuilding the site from the ground up - carefully planned and mapped to balance practicality with creativity. Keeping what worked and improving what didn’t, we used a clearly presented site map to help the client visualise the structure and key relationships between pages.
A new brand identity followed, centred around the charming ‘Scrappy Bear’ - a cloth bear brought to life in a vibrant art deco/Klimt-inspired style. This visual character became the face of the brand, weaving warmth and recognition into the customer experience.
Product listings were restructured for clarity and ease. We introduced clean categories, consistent templates, and added thoughtful details to support buyer confidence. The blog was given a new lease of life - older content migrated and new posts regularly introduced to keep the site fresh and informative.
To nurture community, we built a monthly newsletter that gently showcased content, product features, and seasonal highlights. This soft-sell approach fostered trust and loyalty while driving gentle engagement. Alongside this, we supported launch with coordinated email marketing and social media campaigns to help the refreshed brand make its mark.
We also established a consistent house-style for all imagery - developed with the help of generative AI - to keep visuals aligned across products, blog content, and marketing channels.
The Winning Features
Fully interactive experience — turning a static site into a dynamic one boosted subscriptions by over 620% (from 125 to 900).
Engaged audience — monthly newsletters now enjoy a 58% open rate, with 12% of readers clicking through to explore more.
Personable brand presence — the customer is the brand, sharing her sewing journey and building a trusted space for like-minded makers.
Live content, living community — fresh blogs, seasonal imagery and regular updates keep the site vibrant and returning visitors engaged.
Designer's Note
This build was all about balance — careful planning to support regular fresh content while keeping day-to-day demands on the customer to a minimum. From the outset, we aimed to create a platform that could grow without becoming a burden, giving the business room to evolve while remaining easy to manage.
The design leans into warmth and storytelling, but with structure and clarity always at the forefront. I’ve effectively become an extended part of the team — shaping content, guiding updates, and helping steer the brand’s online presence as it grows. It’s a site built for credibility, connection, and creativity in equal measure.
Business to business: With Impact
This B2B site was designed to keep things simple but powerful. We used a strong colour palette and consistent theme to carry the brand across every page, while video elements add energy and credibility. The result is a professional platform that makes complex services feel approachable and clear — showing how a straightforward structure and bold design can work together effectively.
Quick Summary (Tl;Dr)
We create simple, effective websites and Google Business Profiles tailored for trades and local service businesses. Our goal: help you get found online, build trust with customers, and win more local jobs—without you having to learn complicated marketing. We handle the setup with a straightforward, proof-backed approach that delivers steady enquiries while you focus on your work. Whether you need a quick one-page site or a full local growth package, we make getting visible and booked easy and stress-free.
What’s TL;DR and Why It Helps You
TL;DR stands for “Too Long; Didn’t Read.” It’s a quick summary for people who are too busy to read everything in detail. Perfect for tradespeople on the go.
Plus, with voice assistants like Alexa or Siri, you can even ask them to read the TL;DR out loud - so you get the key info hands-free, anytime.