What you might use your subscription for

All subscription levels give access to the same areas of support.

You’re not choosing a task list or a menu of services.
Each month, we agree what will make the biggest difference and focus your subscription time there.

What changes between Lite, Standard and Pro is how much can realistically be done in a month – not what you’re allowed to ask for.

Your subscription time might be used across the areas below.

Communications & content

• Blogs and articles

• Email newsletters and updates

• Customer follow-ups and messages

• FAQs and helpful guides

• Tone of voice refinement

• Microcopy (headlines, calls to action, service explanations)

Website care & enhancements

• Content updates and rewrites

• New sections or pages

• Landing pages

• Image updates

• Accessibility basics

• Conversion improvements (forms, layout, clarity)

AEO & SEO improvements

• Metadata updates

• FAQ and answer blocks

• Natural language optimisation

• Internal linking

• Indexing requests

• Search Console checks and tidy-ups

Local visibility & trust

• Google Business Profile posts

• Review prompts and responses

• Local area content

• Local visibility checks

• Consistency across platforms

Advertising & promotions (optional)

• Meta Ads setup and refinement

• Google Ads support

• Campaign landing pages

• WhatsApp click-to-message setup

• Offer and promotion planning

Advertising spend is always paid separately. This covers setup and management only.

eCommerce support (where relevant)

• Product uploads or rewrites

• Collection and navigation tidy-ups

• Seasonal updates

• Conversion improvements

Technical & integrations

• Forms and CRM checks

• Tracking setup

• Redirects

• Bug fixes

• Performance tidy-ups

Larger rebuilds, rebrands, or major SEO projects are scoped separately if needed.

This applies to all subscription levels.

• Paid monthly, in advance
  Subscription support is paid at the start of each monthly cycle.

• Monthly cycles run from your start date
  This is not tied to the calendar month. Your support runs for a full month from the day you start.

• Start anytime
  You can begin your subscription at any point – there’s no need to wait for the first of the month.

• Capacity is used across the month
  Work is delivered steadily across your subscription period, not in a single burst.

• Priorities are agreed together
  You don’t pre-book tasks. We agree what will make the biggest difference at the start of each month.

• Unused capacity does not roll over
  If a month is quiet or paused, unused time isn’t carried forward.

• Fully flexible
  You can upgrade, downgrade, pause for a month, or cancel between cycles.

• No long-term contracts
  Stay for as long as the support is useful. Return when you need it again.

• Clear boundaries
  Large rebuilds, rebrands, or major one-off projects are scoped separately if needed.

• Work is logged for clarity and reference
  I use a simple internal timesheet to log work completed against the priorities we’ve agreed for the month.
  This isn’t about clock-watching or billing by the hour – it’s there to keep work focused, transparent, and aligned with what we agreed upfront.

If you’re ever unsure whether something fits within subscription support, just ask – we’ll always be clear before starting anything.