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Introducing Your Local Trinity

Be Found. Be Trusted. Be Chosen.

Winning local work takes more than just a website. The Local Trinity brings three essentials together to make you visible, trusted, and chosen in your area.

On this page, you’ll discover:

✓ Why a website alone won’t win you all the work.

✓ What the three parts of the Local Trinity are (and how they fit together).

✓ How you can put it into practice — with packages, bolt-ons, and free resources to help you get started.

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Why a website alone isn’t enough

Most trades and local businesses think “I just need a website.” The truth is, plenty of sites look fine but still don’t bring in work. That’s because customers don’t just land on your site - they start with Google, check your reviews, and compare you with others before they ever click ‘call’.

Your website is essential, but it has to work hand-in-hand with the places people actually make their decisions. That’s where the Local Trinity comes in.

Explore

Is your website working hard enough?

This is the centrepiece of your online presence - your 'point of truth' (at least it should be). It has to do more than just look good. A strong platform is built around best practice:

Mobile-first design (because 70%+ of local searches happen on phones).
Clear navigation so people find what they need in 2–3 clicks.
Service pages with “prices from…” to build trust fast.
Calls to action that remove friction — call, WhatsApp, book, or message.

When your website does these things, it becomes a real shopfront, not just a digital brochure.

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Can people actually find you on Google?

Your Google Business Profile is more than a directory entry - it’s your free secret website that Google loves. Set it up properly and keep it active, and Google rewards you with more visibility in Maps and local search.

In fact, for a start-up, it can be even more important than your main website. If push came to shove, a strong profile can get you enquiries on its own — it’s often the very first thing customers check before they ever click through.

Best practice means:

Setting it up as a service area business so you cover your whole patch.
Keeping it fresh with photos, updates, and posts.
Making sure your details are consistent across the web.

Done right, it becomes your second shopfront - or even your first - putting you in front of local customers right when they’re ready to call.

How do customers ‘refer’ you online?

Word of mouth is powerful - but these days, it’s only half the story. Around 80% of people still check reviews online even after a friend has recommended you.

Reviews are the new form of referral: public, visible, and trusted by Google as well as your customers.

The best part? They’re easy to set up as part of your Google Business Profile and can be pulled straight through to your website - creating circle of trust signals that reassure people at every step.

Reviews don’t just back you up - they amplify referrals and often seal the decision in your favour.

What happens when you bring them all together?

The Local Trinity mirrors how customers actually choose: they find you (Profile), they check you (Platform), and they trust you (Proof). If one piece is missing, you’ll lose work to someone who has it covered. When all three work together, you’re not just online - you’re visible, credible, and the easy choice.

Local Trinity

Local visibility, trust and clarity – built around your website

Local Trinity is a one-off strategic add-on designed for local service businesses.

It brings together three things that work best when they’re planned as one:

A clear, professional website
A properly set up Google Business Profile
A simple, effective way to generate customer reviews

Instead of treating these as separate jobs, Local Trinity aligns them so your business is easier to find, easier to trust, and easier to choose.

Price: £395 (one-off, pay in full)

Applies to: Local service websites
Not suitable for: National eCommerce websites

This add-on is available alongside your website build and is delivered as part of the same project.

What’s included in Local Trinity

A proper local visibility setup involves more than just “adding yourself to Google”.

Here’s what’s covered as part of Local Trinity.

Google Business Profile – setup or refinement

Claiming and verifying your profile (where required)
Correct primary and secondary category selection
Business description written for clarity and relevance
Service areas and address handling (including service-area businesses)
Contact details and website alignment
Opening hours and business attributes
Guidance on images and initial profile setup

Navigating Google’s rules and restrictions

Google is very particular about how local business profiles are set up. Small inconsistencies can lead to delays, reduced visibility, or restrictions.

As part of Local Trinity, we:

Follow a professional checklist based on current best practice
Set profiles up in line with Google’s guidelines
Reduce the risk of issues where possible
Help navigate common restrictions around naming, addresses and service areas

While no provider can override Google’s systems, this process gives your profile the best possible start.

Customer review request postcard (digital + print-ready)

A professionally designed review request postcard
Digital version included as standard
Print-ready artwork supplied if you wish to have cards printed
Designed to make it easy for customers to leave a review at the right moment

Reviews play a key role in local trust and visibility, and this gives you a simple, practical way to encourage them.

Local visibility alignment

Ensuring your website and Google profile are consistent
Clear local messaging and relevance signals
Foundations that support local search visibility
Structured, clarity-led setup that works with how people actually search

This alignment is what turns separate tools into a joined-up system.

Why Local Trinity works

Local Trinity works because it reflects how people actually choose local businesses.

Customers don’t:

Visit a website in isolation
Trust a business with no reviews
Choose companies they can’t easily find

By aligning your website, Google presence and customer feedback, Local Trinity supports the full decision journey - from search, to trust, to contact.

How Local Trinity fits into your website build

Local Trinity is delivered as part of your website project – not as a separate job.

While your website is being prepared and approved, your local visibility and review foundations are set up alongside it, so everything is aligned before launch.

Your total time commitment: around 2–3 hours spread over one week.

Days 1 - 5

Preparation & setup

Discovery call and Brand Discovery Workbook completed
Website structure and content confirmed
Local Trinity setup begins
Google Business Profile creation or refinement underway
Review request postcard designed and prepared

This preparation phase ensures everything is ready to work together smoothly.

Day 6

Website build day

Website built live with your approvals throughout the day
Google Business Profile setup finalised
Local visibility checks completed

By the end of the day, both your website and Google presence are aligned and ready.

Day 7

Final checks & launch

Website goes live
Google Business Profile submitted for verification (where required)
Review request postcard delivered to you (digital and print-ready)
Final checks completed

Everything launches together, with your local presence fully in place.

Let's Talk - Get in Touch

You can WhatsApp and Email at any time. These are checked regularly so normally we reply within a very short time the same day. For calls please respect office hours (9.00am - 5.30pm Monday to Friday).

Quick Summary (Tl;Dr)

TL;DR simply means “too long; didn’t read”. It’s a quick summary for anyone who wants the headline version before diving into the details below.

Page FAQs

Is Local Trinity suitable for my business?

In most cases, yes.

Local Trinity is designed for local service businesses – trades, home services and appointment-based businesses – that serve a specific area.

If customers search “near me” or compare businesses based on trust, reviews and visibility, it’s a strong fit.

Is Local Trinity available for eCommerce websites?

No.

Local Trinity is built around local search behaviour and Google Maps visibility.

National eCommerce websites work differently, so this add-on isn’t suitable for eCommerce builds.

What’s the difference between a website and Local Trinity?

A website gives you a professional online presence.

Local Trinity adds the local visibility and trust layer around it – your Google Business Profile setup or refinement and a review request system.

This helps local customers find you, trust you and take action.

I already have a Google Business Profile – can I still use Local Trinity?

Yes.

If you already have a profile, we’ll refine and optimise it rather than starting from scratch.

This includes checking categories, service areas, key details, messaging and alignment with your website.

What if my Google Business Profile needs verification or gets restricted?

That can happen.

Google can be very particular, especially with new listings and service-area businesses.

We follow a professional checklist to reduce issues and set things up in line with Google’s guidelines. If verification or restrictions occur, we’ll guide you through the steps – but we can’t override Google’s systems.

Do you write the Google Business Profile content for me?

Yes.

We write or refine your profile description and key information so it’s clear, credible and aligned with how local customers actually search and choose.

How long does Local Trinity take?

In most cases, one week alongside your website build.

Local Trinity is delivered as part of your website project, with final checks completed before launch.

How much time will I need to give you?

Typically around 2–3 hours across the week.

This usually includes a discovery call, confirming your services and service area, and approving key details.

How do reviews fit into Local Trinity?

Reviews are a key trust signal for local customers.

They can also influence local visibility, because people are more likely to click and enquire when a business looks credible at a glance.

Local Trinity includes a review request postcard (digital and print-ready) designed to make it easy for customers to leave feedback at the right moment.

Does Local Trinity guarantee top Google rankings?

No.

Nobody can guarantee rankings, because results depend on competition, location, search behaviour and Google’s systems.

Local Trinity puts strong foundations in place by setting things up properly, aligning your website and Google profile, and supporting the trust signals customers look for.

Is Local Trinity a one-off or ongoing service?

Local Trinity is a one-off add-on.

It has a clear scope of work and a fixed price.

If you later want ongoing support (updates, offers, review growth or content), we can discuss that separately.

How much does Local Trinity cost and how do I pay?

Local Trinity is £395 as a one-off add-on.

It’s paid in full upfront and delivered alongside your website build.

We create simple, effective websites and Google Business Profiles tailored for trades and local service businesses. Our goal: help you get found online, build trust with customers, and win more local jobs—without you having to learn complicated marketing. We handle the setup with a straightforward, proof-backed approach that delivers steady enquiries while you focus on your work. Whether you need a quick one-page site or a full local growth package, we make getting visible and booked easy and stress-free.