Standard Website Packages
Professional websites built to scale with your business
These packages are designed for established trades and service businesses who need more than a one-day build – more pages, more clarity, and a website that supports growth over time.
All Standard Website builds follow the same clear process.
The difference is size, depth, and complexity – not how seriously the work is taken.
choices
At a glance: choose the right size for your business
Three clear options, based on how much your website needs to do.
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Business Site £1,500
A professional, multi-page website built to showcase your services clearly and credibly without unnecessary complexity
✓ Up to 5 professionally designed pages
✓ Full service breakdowns and portfolio
✓ Built in 2-3 weeks
✓ SEO foundations for local search
What's Included:
Domain setup • SSL security • Professional copywriting (all pages) • Images & gallery • SEO optimisation • Google Analytics • Contact forms • 14 days support
Perfect for new or established service businesses that need a solid online presence
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Growth Starter £2,750
A more advanced website designed to support growing service businesses and reduce admin
✓ 6–8 professionally designed pages
✓ Individual service pages for stronger search visibility
✓ Online booking and payment options
✓ Built and launched in 3–4 weeks
What’s included:
Domain setup • SSL security • Professional copywriting (expanded) •
Images and gallery • Enhanced SEO optimisation • Google Analytics •
Advanced contact and booking forms • Blog setup • Extended post-launch support
Perfect for growing service businesses that are adding services, handling more enquiries, and want their website to work harder day to day
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Growth Premium £4,750
A comprehensive, scalable website built to support complex, high-performing service businesses
✓ 10+ professionally designed pages
✓ Full service coverage with advanced structure
✓ Custom functionality and systems integration
✓ Built and launched in 4–6 weeks
What’s included:
Domain setup • SSL security • Professional copywriting (comprehensive) •
Images and gallery • Advanced SEO and multi-location support •
Custom forms and integrations • Blog and content planning •
Priority post-launch support and training
Perfect for market-leading or multi-location service businesses that need a robust website to support scale, competition, and long-term performance.
Why Our Pricing Is Different
Most web designers add surprise costs after you've committed - SEO Optimising, SSL certificates, "essential" plugins you didn't know you needed.
We include everything you need to appear online professionally: domain setup, SSL security, professional content, images, SEO built-in and AI/Voice-search ready.
The only ongoing cost? Your web hosting (around £100-200/year)-and we'll guide you to affordable options.
And, to make it really easy for you it's possible to buy online and kickstart your build.
What you see is what you pay. Peace of mind included.
What You Get
features
Business Website: £1,500
The Professional Website That Showcases Your Small Business Properly
Perfect for:
✓ New Business with a good service range
✓ Established trades (2-5+ years) - Word of mouth has kept you busy, now you want proper online presence
✓ Multiple services to promote - You offer 3-5 distinct services that each deserve their own detailed page
✓ Want to showcase your work - You've got photos of completed jobs and want a professional portfolio
✓ Serious about local search - You understand most customers Google "your trade] near me" and you want to show up
✓ Replacing old or DIY websites - Your current site looks dated or you tried Wix yourself—time for something professional
✓ Competing with established businesses - Your competitors have strong online presence; you need to match or exceed them
Professional Branding
Custom colour palette, fonts, and brand guidelines designed specifically for your trade. Mobile-first design that looks perfect on every device.
Up to 5 Strategic Pages
Typical structure includes:
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Homepage - Professional first impression that captures attention and drives action
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Services - Detailed breakdown of what you offer (or separate pages per service)
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About - Your story, qualifications, why customers should choose you
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Gallery/Portfolio - Showcase your best work with professional presentation
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Contact - Multiple ways for customers to get in touch, service areas displayed
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We'll recommend the exact structure based on your business during discovery.
All Content
Professional content written specifically for your business and SEO-optimised to help local customers find you. Clear calls-to-action throughout, written in your voice.
Professional Imagery
High-quality, industry-appropriate images for all pages. In keeping with the overall site theme. Gallery setup for showcasing your work as applies. Everything optimised for fast loading.
Technical Setup & Security
Domain registration and configuration, premium SSL certificate, GDPR-compliant privacy policy, cookie consent, professional email setup guidance, fast loading speed optimisation.
Features That Win Work
Contact forms with email notifications, click-to-call phone buttons for mobile users, Google Maps integration, social media integration, opening hours and service area display, testimonials section ready for your reviews.
Search Engine Ready (SEO Foundation)
Google-ready build from day one, fully indexed and connected to Google Search Console, linked with Google Analytics to track visitors, proper page titles and descriptions, header structure optimised for search engines, mobile-friendly and fast-loading (Google ranking factors), local SEO optimisation.
Launch & Support
Comprehensive browser testing, mobile device testing (phone and tablet), speed optimisation, pre-launch review with you, 14 days post-launch support, training guide for basic updates.
See complete feature list in product details →
Growth Starter
£2,750
Everything in Business
The Growth Starter builds directly on the Business Site and is designed for service businesses that are gaining momentum and need their website to do more than just look professional.
This package is about structure, efficiency, and visibility. As your services expand and enquiries increase, your website needs to help customers find the right information quickly, book or enquire easily, and understand the full scope of what you offer.
Growth Starter adds more pages, clearer service separation, and practical systems that reduce admin and improve conversion – while still following the same clear, structured build process.
You’re not starting again. You’re stepping up.
How this differs from the Business Site
Where the Business Site focuses on establishing credibility and a strong local presence, Growth Starter focuses on performance.
It’s built for businesses that:
✓ Offer multiple services that need their own space
want to compete more strongly in local search
✓ Are ready to introduce booking, deposits, or structured enquiries
✓ Need a website that actively supports day-to-day operations
Perfect for growing service businesses that are adding services, handling more enquiries, and want their website to work harder behind the scenes.
More pages (6–8 total)
Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background.
Advanced booking & enquiry systems
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Online booking or appointment requests
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Automated confirmations and calendar integration
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Fewer phone calls, less back-and-forth
Payment integration
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Online deposits or package payments where appropriate
Lead capture with built-in follow-up
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Enquiry forms are designed to capture the right information and trigger simple automated responses, with starter email templates provided to support quick, professional follow-up.
Blog setup
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Blog area set up and structured properly
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Initial posts included or ready to use
Timeline
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Typically 3–4 weeks
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Best for: growing businesses with multiple services who want better visibility and efficiency
Growth Premium
£4,750
Everything in Growth Starter
The Growth Premium builds directly on the Growth Starter and is designed for larger or more complex service businesses that need their website to support scale, structure, and more demanding requirements.
This package is about depth, flexibility, and control. As your business grows in size, services, or locations, your website needs to reflect the full scope of what you do, guide customers through more involved journeys, and adapt to how your business actually operates.
Growth Premium adds more pages, greater content depth, and tailored functionality to support complex services and workflows – while still following the same clear, structured build process.
You’re not just adding more pages. You’re building a platform that can scale with your business.
How this differs from Growth Starter
Where Growth Starter focuses on improving performance and efficiency, Growth Premium focuses on scale and complexity.
It’s built for businesses that:
✓ Offer a wide range of services that need clear, structured coverage
✓ Operate across multiple locations or service areas
✓ Require bespoke forms, workflows, or integrations
✓ Need a website that reflects the size and maturity of the business
Perfect for market-leading or multi-location service businesses with more complex requirements and long-term plans.
Enhanced scope
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10+ professionally designed pages - Space to properly represent a larger business, including detailed services and supporting content.
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Detailed service and business coverage - Clear structure for services, team information, case studies, service areas, and supporting resources – organised in a way that makes sense for both customers and the business.
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Greater content depth - Content is planned to reflect the scale and maturity of the business, without becoming bloated or difficult to manage.
Custom functionality
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Bespoke features tailored to how you operate (where needed) - Custom forms, calculators, integrations, or workflows designed around your processes – not generic plug-ins.
Optional commercial features
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Online payments or e-commerce (where required) - Where the business model calls for it, the site can support online payments or product-based elements as part of the wider build.
(This is only included where appropriate – not assumed.)
Multi-location or expanded service support
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Structured service area coverage - Clear structure for businesses operating across multiple locations or service areas, with pages organised to reflect how customers search and engage.
Extended support and handover
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Longer post-launch support period - More time after launch to settle the site, make refinements, and ensure everything is working as expected.
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Clear handover and training - Practical guidance for you or your team so the site can be managed confidently going forward.
Timeline
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Typically 4-6 weeks
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Best suited to: market-leading or multi-location service businesses with more complex requirements and long-term ambitions
Why the detail?
You’ll notice this page goes into more detail than most website package listings.
That’s intentional.
Websites are rarely bought online because people often aren’t sure which option is right for their business – or whether they’re comparing like-for-like. By clearly setting out what’s included, how each package differs, and who each option is best suited to, you can make an informed choice with confidence.
This approach is designed to help you book the right website for your needs – not just the cheapest or most popular option.
If you’re unsure at any point, you’re always welcome to book a no-obligation discovery call to talk things through before committing.
This is part of the fresh, clarity-led approach behind The Trade Marketer.
Value Breakdown
(Indicative UK market ranges if sourced separately)
Service | Business Site | Growth Starter | Growth Premium |
|---|---|---|---|
Professional imagery & gallery setup | £200–400 | £300–500 | £500–800 |
Website design & build | £1,200–2,000 (up to 5 pages) | £2,000–3,500 (6–8 pages) | £4,000–7,000 (10+ pages) |
Booking / enquiry system setup | £200–400 | £400–700 | £600–1,000 |
Online payments / commercial features | Optional | £300–600 | Included where required |
Blog setup & initial content | £150–250 | £400–600 | £1,200–1,800 |
Search-ready structure & setup | £400–600 | £600–1,000 | £1,000–2,000 |
Analytics & reporting setup | Included | £200–400 | £300–600 |
Review & lead capture systems | Included | £450–750 | £400–700 |
Custom functionality | ❌ | Limited | £1,000–2,500 |
Multi-location / expanded service setup | ❌ | Optional | £600–1,200 |
Staff training & documentation | ❌ | ❌ | £400–800 |
Domain, hosting & SSL (1 year) | £150–200 | £150–200 | £200–300 |
Technical configuration & security | £200–350 | £300–500 | £500–900 |
Typical standalone total value | £3,750 – £6,250 | £6,600 – £11,350 | £15,000 – £27,300 |
Your investment | £1,500 | £2,750 | £4,750 |
This package brings together work that would usually involve multiple suppliers, timelines, and handovers – delivered as one clearly scoped build.
Not Sure Which Package is Right?
A quick comparison
Feature | Business Site | Growth Starter | Growth Premium |
|---|---|---|---|
Pages included | Up to 5 | 6–8 | 10+ |
Typical timeline | 2–3 weeks | 3–4 weeks | 4–6 weeks |
Your time commitment | ~4–5 hours total | ~6–8 hours total | ~10–15 hours total |
Copywriting | Included (all pages) | Included (expanded) | Included (comprehensive) |
Service coverage | Core services | Individual service pages | Full service and business coverage |
Booking / enquiry systems | Optional / basic | Advanced included | Advanced and tailored |
Online payments | Optional | Deposits or service packages | Optional commercial or product-based elements (where required) |
Blog setup | Optional | Included | Included (with planning support) |
Search foundations | Included as standard | Included as standard | Included as standard |
Custom functionality | – | Limited | Tailored to business needs |
Support after launch | Short post-launch support period | Extended support | Priority support and handover |
Investment | £1,500 | £2,750 | £4,750 |
Best for | New or established local service businesses | Growing service businesses | Market-leading or multi-location service businesses |
Need a quicker Launch?
Still not sure?
Important to know
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The prices shown above are intended as clear guidance for service-based businesses, including trades and local service providers, where the website’s primary role is to present services, generate enquiries, and support booking or payments where appropriate.
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Each package has been clearly defined to help you choose the option that best fits your business today, with enough detail provided to make an informed decision when booking online.
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To secure your build, Business, Growth Starter, and Growth Premium websites are booked with a 50% deposit, with the balance due before launch.
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Full details are available in our Terms & Conditions, which are worth a quick read before you book.
Choose your Business Website package
Websites aren’t usually something you can book online, but these website packages are clearly defined and fixed in scope – which makes it possible here. Booking secures your place and allows preparation to begin properly.
How these websites are built
All of our Website packages follow the same structured approach – with timings and depth adjusted based on the package you choose.
In short:
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We plan properly before anything is built
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You review clear drafts at sensible stages
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The site is launched once everything works and makes sense
This is a defined build process – not an open-ended project.
Each stage has clear outputs and review points, so you always know what’s happening and what’s next.
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How It Works
Week 1
DISCOVERY & PLANNING
Discovery call (45-60 minutes) to understand your business, competitors, and goals. You complete our Brand Discovery Workbook. We research your market, plan your site structure, develop content strategy, and begin professional copywriting for all pages.
Your time commitment: ~2 hours
Week 2 - 3
BUILD & DESIGN
Complete website build across all 5 pages. Design and branding applied. Content populated, images added and optimized. Features integrated (forms, gallery, etc.). First proof ready for your review—you provide feedback, we make adjustments.
Your time commitment: ~1.5 hours (reviewing first proof and providing feedback)
Week 4+
FINAL APPROVAL & LAUNCH
You review completed site and approve for launch. Final technical setup—domain connection, SSL certificate installation, Google Analytics and Search Console connected. Comprehensive testing across browsers and devices. Website goes LIVE. Training materials provided, 14 days post-launch support begins.
Your time commitment: ~1 hour (final review and launch celebration)
Total time commitment: 4-5 hours spread over 2-3 weeks
Want to see everything in action? Take a look at our Website Walkthrough which showcases a good range of builds. Click here to go to →
What Your Website Will Do
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For your customers:
Makes you look as professional as your work actually is
Shows the full range of your services with proper detail
Demonstrates your expertise through portfolio examples
Makes it easy to understand why customers should choose you
Simple, clear ways to get in touch on every page
For your business:
Works 24/7 converting visitors into enquiries
Positions you as established and trustworthy
Captures customers searching for your specific services
Provides a professional base for all your marketing
Something you're proud to promote on vans, cards, and advertising
happy customers
What Customers Say
I'd been putting off getting a proper website for ages - didn't know where to start and thought it'd be complicated. Susi made it dead simple. She understood exactly what I needed as a local tradesman and built something that actually brings in work. The booking system alone has saved me hours of back-and-forth calls. Plus she knows the area, so when she talked about targeting local customers, she actually knew what she meant.
Working with Susi is like having a marketing director on tap. She didn't just build our website - she helped us think through our whole customer journey and put proper systems in place that actually work day-to-day. Her experience really shows when you're trying to grow a B2B operation. She gets the nitty-gritty of running a business.
Becky
I needed someone who understood both the craft side and the business side of what I do. Susi got it straight away - built an online shop that works for my customers but also handles the complexity of what I offer. She's brilliant at making the technical stuff simple, and the results speak for themselves.
Sandi
Exceptional as standard. That's our promise!
Want to be found locally, not just live online?
A professional website is an essential starting point – but on its own, it doesn’t guarantee local visibility.
The Local Trinity is designed to help nearby customers actually find you, recognise you, and trust you enough to get in touch.
It brings together three key elements of local visibility:
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A clear, locally-focused website structure
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Google Business Profile optimisation
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Customer reviews that build confidence and credibility
Together, these support local search results, Google Maps visibility, and stronger trust signals – particularly for service-based and trade businesses.
The Local Trinity can be added to any of our website packages, or explored as a next step once your site is live.
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What happens after your site goes live?
Want ongoing support after launch?
Some businesses just want a great website and crack on.
Others want ongoing help – keeping things updated, visible, and moving in the right direction over time.
Subscription Support provides calm, ongoing input without you having to manage tasks, chase updates, or decide what matters most each month.
Instead, priorities are agreed together based on what will make the biggest difference to your business right now – and the work flows from there.
There’s no long-term commitment. You can start, pause, or change your support level as your needs evolve.
You can add support at any time – there’s no pressure to decide now
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Let's Talk - Get in Touch
Call
WhatsApp Me
Book a Quick Guidance Call
You can WhatsApp and Email at any time. These are checked regularly so normally we reply within a very short time the same day. For calls please respect office hours (9.00am - 5.30pm Monday to Friday).
Quick Summary (Tl;Dr)
Page FAQs
What’s the difference between Business Site, Growth Starter and Growth Premium?
Business Site is a professional multi-page website (up to 5 pages) with strong local foundations. Growth Starter adds more pages plus booking/payments and a deeper service-level structure. Growth Premium is for larger or more complex businesses that need 10+ pages, custom features, multi-location support, or e-commerce.
How do I know which package is right for me?
Choose Business Site if you need a strong, professional presence that covers the essentials clearly. Choose Growth Starter if you’re adding systems (like booking or deposits) and want to compete harder in local search. Choose Growth Premium if your business is larger, covers multiple areas, or needs advanced functionality. If you’re unsure, we’ll sense-check it with you before you book.
How much of my time will this take?
Most of your time is spent upfront on discovery and then reviewing proofs at key stages. As a guide, Business Site is usually around 4-5 hours total, Growth Starter around 6-8 hours, and Growth Premium around 10-15 hours across the full build timeline.
Is this a fixed package or can the scope change as we go?
Each option is a clearly scoped package, so you know what you’re buying and what to expect. If you decide you need additional pages or functionality beyond your chosen package, we can quote separately so there are no surprises.
Do I own the website when it’s finished?
Yes. You’ll receive your logins and you own your website content and assets created for your project. Ongoing updates and support are available as an add-on if you want them, but you’re not locked in.
Can I upgrade later if my business grows?
Yes. Many businesses start with Business Site and expand later. If you outgrow your current site, you can upgrade by adding pages, functionality, and features in a planned way rather than starting from scratch.
What happens after I book?
You’ll secure your slot, we’ll run a discovery session, confirm the structure and plan, then build in stages with clear review points. Your site goes live once everything is approved, tested, and working properly.
Three website options, based on size and complexity:
- Business Site (£1,500) – up to 5 pages, strong foundations, built to win local enquiries.
- Gro wth Starter (£2,750) – 6–8 pages plus booking, payments, and enhanced service-level SEO.
- Growth Premium (£4,750) – 10+ pages, custom functionality, multi-location support, and e-commerce where required.
You’re choosing the size of the build – not the quality of the work.