eCommerce Websites for Small Local Businesses
Professional eCommerce websites that help small businesses sell online with confidence
Selling products online doesn’t have to mean complex systems, endless integrations, or turning your website into a full-time job.
Our eCommerce websites are designed for small local businesses who want to sell products properly – whether you’re launching something new or adding a product range to an existing business.
This isn’t enterprise eCommerce, and it’s not DIY.
It’s a clear, structured way to sell online with confidence, without building more than you actually need.
You’ll always get a professional, secure online shop.
The difference between packages is how much your shop needs to do, not the quality of the work.
All eCommerce packages include our full “Exceptional as Standard” foundations – professional planning, design, content support, SEO-ready structure, and a proper handover.
What’s included as standard
Every eCommerce website includes professional planning, clean design, secure checkout, UK tax and shipping setup, search-ready structure, and a clear handover so you can manage products confidently. See a full overview below.
This is the foundational work that comes with every eCommerce build - so you’re never choosing between “basic” and “proper”. You’re simply choosing how much your shop needs to do.
Included as standard - so you don’t have to think about it
- Discovery-led planning and structure (so the build isn’t guesswork)
- Professional design and consistent product templates
- Secure checkout and payment setup
- UK tax and shipping configuration
- Required legal and compliance pages for selling online
- Search-ready structure and analytics setup
- Testing before launch
- Clear handover and practical guidance
Planning & structure
- Discovery-led planning before anything is built
- Clear site and shop structure agreed upfront
- Product structure planned for clarity and ease of use
- Mobile-first layout and user flow throughout
Design & product presentation
- Clean, professional design and styling (fonts, colours, layout)
- Consistent product page templates for a tidy, trustworthy shop
- Clear browsing experience designed to reduce friction
- Support with key page copy where needed (shop structure and core pages)
Selling essentials (built in, not bolted on)
- Secure checkout and payment setup
- UK tax and shipping configuration
- Order and payment notifications set up and tested
- Core stock and order handling configured
- Required legal and compliance pages for selling online
Search-ready foundations
- SEO- and AEO-ready structure across the site and shop
- Clear hierarchy for products, categories, and key pages
- Metadata set correctly (page titles and descriptions)
- Google Analytics connected and tested
Launch & handover
- Full testing before go-live (checkout, forms, and key journeys)
- Smooth launch process
- Clear handover so you can manage products confidently
- Practical guidance on day-to-day shop updates
Important to know
- Hosting, domain (URL), and business email are not included in the package price. We’ll guide you and help set everything up correctly, but these are purchased in your name so you stay in control.
- These packages are designed for UK-based businesses selling nationally. International selling or multi-site builds are only considered within Custom projects.
- Product images can be enhanced where appropriate, but your products need to be photographed first (a clear phone photo is usually enough).
choices
At a glance: Choosing the right eCommerce package
Three clear options, based on how much your website shop needs to do
eCommerce Starter £1,750
Best for:
New businesses or small local businesses selling a small, focused range of products.
What this package is designed to do:
Get you selling online properly, without overcomplicating things.
At a glance
Up to 10 products (hard cap) • Simple product variations supported • Clean, curated shop layout • Secure checkout and payments • UK tax and shipping setup
This package is intentionally focused. It’s ideal if you’re launching your first products, testing demand, or adding a small product range alongside an existing business.
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eCommerce Core £2,750
Best for:
Local businesses with an active product range who want a proper, joined-up online shop.
What this package is designed to do:
Support day-to-day selling with clear structure and a smooth customer journey.
At a glance
Typically 10–100 products • Product variations and categories • Clear shop navigation and product discovery • Customer accounts where appropriate • Reviews and basic email capture Product migration supported (where applicable)
This is the most common choice for businesses that are already selling products and want their website to work reliably without becoming a marketing project.
eCommerce Plus £3,750
Best for:
Businesses that want their shop to actively support growth through automation or promotions.
What this package is designed to do:
Add selling and follow-up features that go beyond the basics.
At a glance
Larger catalogues (typically 100–250 products) or • Smaller ranges with higher feature requirements • Abandoned cart setup • Discounts, promotions, and basic bundles • Subscription products (simple setups) • More advanced email automation
This level is about doing more with your shop, not just listing products.
Custom
(by request)
For requirements beyond the packages above – such as complex automation, unusual setups, or anything that doesn’t fit neatly into a fixed package – projects are scoped separately.
This option is discussed before any commitment is made and is not available as an online booking.
All eCommerce websites are built to the same professional standard.
The difference between packages is how much your shop needs to do – not how seriously the work is taken.
Some businesses only need a small, focused product range online.
Others need a shop that supports regular selling, variations, and basic customer follow-up.
A smaller number need more advanced features or automation.
The packages are designed to help you choose the right level for where you are now, with the option to grow later if needed.
Why Our Pricing Is Different
We include all the essentials you need for a professional shop — no surprises, just clarity and quality: domain setup, SSL security, professional content, images, SEO built-in and AI/Voice-search ready.
The only ongoing cost? Your web hosting (around £100-200/year)-and we'll guide you to affordable options.
And, to make it really easy for you it's possible to buy online and kickstart your build.
What you see is what you pay. Peace of mind included.
Value Breakdown
(Indicative UK market ranges if sourced separately)
Included element | Typical standalone cost | Starter | Core | Plus |
|---|---|---|---|---|
Discovery & shop planning | £300–£500 | ✓ | ✓ | ✓ |
Professional site & shop design | £800–£1,200 | ✓ | ✓ | ✓ |
Product page templates | £250–£400 | ✓ | ✓ | ✓ |
Secure checkout & payment setup | £250–£400 | ✓ | ✓ | ✓ |
UK tax & shipping configuration | £150–£300 | ✓ | ✓ | ✓ |
Legal & compliance pages | £150–£250 | ✓ | ✓ | ✓ |
SEO- & AEO-ready structure | £300–£500 | ✓ | ✓ | ✓ |
Analytics setup & testing | £100–£200 | ✓ | ✓ | ✓ |
Pre-launch testing | £200–£300 | ✓ | ✓ | ✓ |
Clear handover & guidance | £150–£250 | ✓ | ✓ | ✓ |
Indicative value at Starter level | £2,650–£4,300 | |||
Product migration & catalogue structuring | £300–£600 | ✓ | ✓ | |
Reviews integration | £100–£200 | ✓ | ✓ | |
Email list capture & basic flows | £200–£400 | ✓ | ✓ | |
Indicative value at Core level | £3,250–£5,500 | |||
Abandoned cart setup | £200–£400 | ✓ | ||
Promotions, bundles & subscriptions | £300–£600 | ✓ | ||
Advanced email automation | £300–£600 | ✓ | ||
Indicative value at Plus level | £4,250–£7,100 |
This package brings together work that would usually involve multiple suppliers, timelines, and handovers – delivered as one clearly scoped build.
Not Sure Which Package is Right?
What’s included – and where each package stops
All eCommerce packages include our full Exceptional as Standard foundations.
The table below shows what changes as your shop needs to do more.
A quick comparison
Feature area | Starter | Core | Plus |
|---|---|---|---|
Best suited to | Small or new businesses launching a focused range | Active local businesses with a growing range | Businesses wanting automation & promotion |
Product range | Up to 10 products (hard cap) | Typically 10–100 products | Typically 100–250 products or higher feature needs |
New or existing catalogue | New catalogue only | New or migrated | New or migrated |
PRODUCT & CATALOGUE SETUP | |||
Product templates | ✓ | ✓ | ✓ |
Product upload by us | ✓ (up to cap) | ✓ (within agreed scope) | ✓ |
Product variations | ✓ (simple) | ✓ | ✓ |
Categories & collections | – | ✓ | ✓ |
Product migration | – | ✓ (assessed) | ✓ |
SHOP & CUSTOMER JOURNEY | |||
Secure checkout & payments | ✓ | ✓ | ✓ |
UK tax & shipping setup | ✓ | ✓ | ✓ |
Order & payment notifications | ✓ | ✓ | ✓ |
Customer accounts | – | ✓ (where appropriate) | ✓ |
Reviews integration | – | ✓ | ✓ |
EMAIL & AUTOMATION | |||
Transactional emails | ✓ | ✓ | ✓ |
Email list capture | – | ✓ | ✓ |
Basic post-purchase follow-up | – | ✓ | ✓ |
Abandoned cart recovery | – | – | ✓ |
Advanced automation | – | – | ✓ |
COMMERCIAL FEATURES | |||
Discounts & promotions | – | – | ✓ |
Bundles & complex pricing | – | – | ✓ |
Subscription products | – | – | ✓ (simple) |
Multi-channel readiness | – | – | – |
International selling | – | – | – |
Still not sure?
Important to Note
To keep your website flexible and fully owned by you, hosting, domain names (URLs), and business email are not included in our website fees.
This applies to all eCommerce packages.
How this works in practice
- We advise on the right platform and plan (Wix or Shopify, depending on your build)
- We set everything up correctly as part of the project
- You purchase hosting, domain, and email in your own name, so you stay in control
This typically includes
- Website hosting plan
- Your website address (domain / URL)
- Optional business email (e.g. hello@yourbusiness.co.uk)
You’re welcome to
- Arrange these yourself (with guidance), or
- Have us help set everything up during the build
There are no mark-ups, lock-ins, or ongoing obligations.
Payment & booking
Payment structure
All fixed-price eCommerce website builds follow the same payment structure:
- 50% deposit to secure your build slot
- Final balance due before your website goes live
This ensures your project is properly scheduled and delivered without rushing or cutting corners.
For Custom projects, payment stages are agreed in writing once scope is confirmed.
Scope changes
If your requirements change during the project (for example, you need additional features or a larger catalogue setup), we’ll always discuss options clearly before doing anything extra.
Choose your eCommerce package
Websites aren’t usually something you can book online, but these eCommerce packages are clearly defined and fixed in scope – which makes it possible here. Booking secures your place and allows preparation to begin properly.
How these websites are built
All of our Website packages follow the same structured approach – with timings and depth adjusted based on the package you choose.
In short:
-
We plan properly before anything is built
-
You review clear drafts at sensible stages
-
The site is launched once everything works and makes sense
This is a defined build process – not an open-ended project.
Each stage has clear outputs and review points, so you always know what’s happening and what’s next.
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How It Works
Typical timeline - milestone-led, not rushed
After You Book
Once your booking is confirmed and your deposit is paid, we’ll schedule a discovery session to get things moving.
Discovery & Structure
We confirm:
- Your product range and categories
- How your shop should be structured
- Which package is the right fit
- Any product migration needed
This gives us a clear, agreed plan before anything is built.
You’ll always know what’s happening, what’s coming next, and what’s needed from you at each stage.
Content & Product Prep
You’ll share:
- Product information and images
- Any existing catalogue data (if migrating)
- Key business details
We’ll guide you on what’s needed and help keep this stage simple and manageable.
Build & Review
Your website is built in stages, with clear review points to check layout, structure, and functionality.
Testing & Launch
Before go-live, we fully test:
- Checkout and payments
- Product journeys
- Forms and notifications
Your site only goes live once everything works as it should.
Handover
You’ll receive a clear handover so you know how to manage products, orders, and simple updates confidently.
Timings vary depending on readiness and package level, but projects are always milestone-led rather than rushed.
Want to see everything in action? Take a look at our Website Walkthrough which showcases a good range of builds. Click here to go to →
What Your Website Will Do
Your eCommerce website isn’t just a place to list products.
It plays a practical role in how your business works day to day – for both your customers and for you.
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For your customers:
Present your products clearly and professionally
Make it easy to browse, compare, and choose
Provide a straightforward, trustworthy checkout experience
Handle payments and confirmations smoothly
Build confidence through clear structure, consistency, and design
In short, it removes friction and makes buying feel simple and reliable.
For your business:
Handle orders, payments, and notifications reliably
Reduce manual admin and back-and-forth
Keep products and pricing organised and manageable
Support simple updates without technical headaches
Give you a solid foundation you can grow from later
Just as importantly, it will stay manageable – so your website supports your business rather than becoming another job to run. This applies whether you’re selling a small, focused range or managing a growing catalogue.
happy customers
What Customers Say
I'd been putting off getting a proper website for ages - didn't know where to start and thought it'd be complicated. Susi made it dead simple. She understood exactly what I needed as a local tradesman and built something that actually brings in work. The booking system alone has saved me hours of back-and-forth calls. Plus she knows the area, so when she talked about targeting local customers, she actually knew what she meant.
Working with Susi is like having a marketing director on tap. She didn't just build our website - she helped us think through our whole customer journey and put proper systems in place that actually work day-to-day. Her experience really shows when you're trying to grow a B2B operation. She gets the nitty-gritty of running a business.
Becky
I needed someone who understood both the craft side and the business side of what I do. Susi got it straight away - built an online shop that works for my customers but also handles the complexity of what I offer. She's brilliant at making the technical stuff simple, and the results speak for themselves.
Sandi
Exceptional as standard. That's our promise!
What happens after your site goes live?
Want ongoing support after launch?
Some businesses just want a great website and crack on.
Others want ongoing help – keeping things updated, visible, and moving in the right direction over time.
Subscription Support provides calm, ongoing input without you having to manage tasks, chase updates, or decide what matters most each month.
Instead, priorities are agreed together based on what will make the biggest difference to your business right now – and the work flows from there.
There’s no long-term commitment. You can start, pause, or change your support level as your needs evolve.
You can add support at any time – there’s no pressure to decide now
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Let's Talk - Get in Touch
Call
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Book a Quick Guidance Call
You can WhatsApp and Email at any time. These are checked regularly so normally we reply within a very short time the same day. For calls please respect office hours (9.00am - 5.30pm Monday to Friday).
Quick Summary (Tl;Dr)
TL;DR simply means “too long; didn’t read”. It’s a quick summary for anyone who wants the headline version before diving into the details below.
Page FAQs
In most cases:
- Starter is best if you’re launching a small, focused range (up to 10 products).
- Core is best if you have an active range and want a properly structured shop (typically 10–100 products).
- Plus is best if you want automation, promotions, or subscriptions - or you have a larger catalogue (typically 100–250 products).
Can I start small and upgrade later?
Yes. Many businesses start with Starter or Core, then step up once they’re selling consistently or adding new features. We’ll keep your site structured so it can grow without becoming messy.
Do you upload the products for me?
Yes - within the scope of your package.
- Starter includes product upload up to the 10-product cap.
- Core and Plus include product upload within an agreed scope, based on your catalogue and the best approach (manual or import).
What do you need from me to get started?
We’ll guide you through everything, but typically we’ll need:
- Your product list and basic product information (names, prices, options/variations)
- Product images (clear phone photos are usually fine)
- Your delivery/shipping approach (UK-wide as standard)
- Your business details for policies and checkout setup
Can you use AI to create my product images?
We can enhance images where appropriate, but your products need to be photographed first. AI can help improve consistency and presentation, but it can’t replace real product photography.
Are hosting, domain and business email included?
No. Hosting, domain (URL) and business email are purchased in your name so you stay in control. We’ll guide you on what to buy and can help set everything up correctly during the project.
What are the payment terms?
For fixed-price eCommerce packages:
- 50% deposit is required to secure your build slot.
- The final balance is due before your website goes live.
Do you build on Wix or Shopify?
We’ll recommend the best platform based on your catalogue size, growth plans and feature needs. Smaller, simpler ranges may suit Wix, while more active or feature-led shops may suit Shopify. Either way, we’ll make sure the setup fits what you actually need - not what sounds impressive.
Do these packages include abandoned cart emails and promotions?
These features are included in Plus. They’re not included in Starter or Core, as they take extra setup and testing and aren’t always the right first step for early-stage sellers.
Can you build an international or multi-site eCommerce setup?
These packages are designed for UK-based businesses selling nationally. International selling, multi-currency, multi-language, or multi-site builds are only considered as Custom projects and would need separate scoping.
- These eCommerce packages are designed for small local businesses who want to sell products online with confidence.
- Quality doesn’t change between packages - all builds include our professional foundations as standard.
- The packages simply reflect how much your shop needs to do (structure, automation, and selling features).
- Product limits are clear and intentional - so you can start at the right level and grow later if needed.
- Hosting, domain (URL), and business email are not included - they’re purchased in your name, with setup guidance.
- Payments are split: 50% upfront to book, then final balance before launch.
- Product photos must be supplied by you - AI can enhance images, but it can’t replace real product photography.
- If you’re unsure, we’ll help you choose the smallest sensible option based on what you need today.