Exceptional as standard – what’s included in every website build

Branding & visual foundations

• Colour palette selection and refinement
• Font pairing for readability and consistency
• Tone of voice guidance to match your business and customers
• Logo refinement if needed (using your existing logo)
• Consistent styling across the entire site

This ensures your website looks intentional, credible, and joined-up – not pieced together.

Content creation (written for you)

• Homepage content
• Service or product overview sections
• About section (where relevant)
• Contact and call-to-action sections
• Microcopy (buttons, prompts, helper text)
• Service-based FAQs

All content is written by me, based on your questionnaire and discovery – not templates or filler copy.

Design & build essentials

• Professional website design (clean, clear, and easy to use)
• Mobile-first layout (designed for phones first, not squeezed later)
• Responsive build across devices
• Clear navigation and page structure
• Contact forms and enquiry routing
• Click-to-call and email setup
• WhatsApp integration where appropriate

The focus here is usability – making it easy for the right people to get in touch.

Imagery & media

• Professional, trade-appropriate imagery
• Bespoke AI-generated visuals where suitable (not generic stock spam)
• For eCommerce websites:
• Product images are supplied by you for any featured or sellable products
• We optimise and present supplied product imagery correctly within the site

Technical setup & essentials

• Domain connection and site configuration
• SSL security certificate
• Email setup support
• Accessibility fundamentals
• Analytics basics (so you can see visits and activity)

Search visibility foundations (SEO + AEO)

We structure your site so it can be found and understood by Google.

This includes:

• Metadata setup (page titles and descriptions)
• Clean, logical page structure
• Natural-language formatting for real search queries
• Homepage and service FAQs designed to answer common questions
• Indexing request submitted to Google

SEO (Search Engine Optimisation) helps your site appear in search results.
AEO (Answer Engine Optimisation) helps your content show up in featured answers, voice search, and “People also ask” results.

No rankings are guaranteed – but the foundations are done properly from day one.

Launch & handover

• Testing across devices and browsers before go-live
• Clean launch
• Clear handover so you know how to use and manage your site

This is a structured website project delivered over a short, focused timeline.

• Discovery & preparation
  We begin with a short discovery call and questionnaire to confirm your services, page structure, content direction, and any imagery you’d like to include.
  This ensures the website is planned properly before build begins.

• Build phase
  Your website is designed, written, and built over 2–3 weeks, depending on the package selected, agreed scope, and the speed of approvals.
  Pages are created in line with the agreed structure and shared with you for review as the build progresses.

• Review & launch
  Once the site is complete, we carry out full testing and make any agreed refinements before launch.

• Post-launch support
  You’ll receive 14 days of post-launch support for minor tweaks, questions, and confidence handover.

• This package typically includes the number of pages noted in the product description

• Page structure and content are agreed during discovery before build begins

• Significant changes to scope after the build has started may affect timeline or cost

• Website hosting, platform subscriptions, and any paid third-party tools are not included unless stated

• Search foundations (SEO and AEO) are included, but specific rankings or traffic outcomes cannot be guaranteed

• Ongoing updates, marketing activity, or content additions are not included, but can be added separately

Payment & refunds

• A 50% deposit is required to secure your build slot and begin work

• The remaining balance is due before your website goes live

• All payment terms, cancellation rights, and refund conditions are outlined in our full Terms & Conditions

Looking ahead: The Local Trinity (optional)

Some businesses choose to build on their website once it’s live, using a simple local growth framework we call The Local Trinity.

It focuses on three things working together:

• A clear, search-ready website (your foundation)

• A strong Google Business Profile that helps you appear locally

• A review and trust system that builds credibility and improves visibility

Used together, these help the right customers find you, trust you, and get in touch more confidently.

Your website is deliberately built to support this approach – but there’s no obligation to add anything else.
Some businesses add Trinity elements later, once the site is live and settled.

If and when it’s relevant, we’ll guide you through the options.