Exceptional as standard – what’s included in every website build

Branding & visual foundations

• Colour palette selection and refinement
• Font pairing for readability and consistency
• Tone of voice guidance to match your business and customers
• Logo refinement if needed (using your existing logo)
• Consistent styling across the entire site

This ensures your website looks intentional, credible, and joined-up – not pieced together.

Content creation (written for you)

• Homepage content
• Service or product overview sections
• About section (where relevant)
• Contact and call-to-action sections
• Microcopy (buttons, prompts, helper text)
• Service-based FAQs

All content is written by me, based on your questionnaire and discovery – not templates or filler copy.

Design & build essentials

• Professional website design (clean, clear, and easy to use)
• Mobile-first layout (designed for phones first, not squeezed later)
• Responsive build across devices
• Clear navigation and page structure
• Contact forms and enquiry routing
• Click-to-call and email setup
• WhatsApp integration where appropriate

The focus here is usability – making it easy for the right people to get in touch.

Imagery & media

• Professional, trade-appropriate imagery
• Bespoke AI-generated visuals where suitable (not generic stock spam)
• For eCommerce websites:
• Product images are supplied by you for any featured or sellable products
• We optimise and present supplied product imagery correctly within the site

Technical setup & essentials

• Domain connection and site configuration
• SSL security certificate
• Email setup support
• Accessibility fundamentals
• Analytics basics (so you can see visits and activity)

Search visibility foundations (SEO + AEO)

We structure your site so it can be found and understood by Google.

This includes:

• Metadata setup (page titles and descriptions)
• Clean, logical page structure
• Natural-language formatting for real search queries
• Homepage and service FAQs designed to answer common questions
• Indexing request submitted to Google

SEO (Search Engine Optimisation) helps your site appear in search results.
AEO (Answer Engine Optimisation) helps your content show up in featured answers, voice search, and “People also ask” results.

No rankings are guaranteed – but the foundations are done properly from day one.

Launch & handover

• Testing across devices and browsers before go-live
• Clean launch
• Clear handover so you know how to use and manage your site

eCommerce websites are planned and built around features, functionality, and customer journeys, rather than page count.

• Discovery & planning
  We begin with a discovery call and questionnaire to confirm your products, product types, customer journey, and required features (such as payments, shipping, variations, or subscriptions).
  At this stage, we also confirm what product imagery is available.

• Product content & imagery preparation
  You’ll normally supply basic product images for your products.
  We then apply consistent branding, styling, layout, and presentation so products look professional and cohesive across the site.

• Build & configuration
  Your eCommerce website is designed and built over 3–6 weeks, depending on complexity, number of products, and required functionality.
  This includes shop setup, product templates, checkout flow, and key integrations.

• Testing & review
  We test the full purchase journey, including cart, checkout, and payment flow, and carry out any agreed refinements before launch.

• Launch & post-launch support
  Once live, you’ll receive 14–30 days of post-launch support (depending on package) to cover questions, minor tweaks, and confidence handover.

Important to know

(eCommerce website packages)

• eCommerce packages are scoped around features and functionality, not page count

• Product data (titles, pricing, descriptions, images, variations) is supplied by you unless otherwise agreed

• We configure product templates and shop structure, but bulk product uploads may require additional setup

• Third-party payment gateways, shipping tools, or subscriptions may carry their own fees

• Website hosting, platform subscriptions, and paid apps are not included unless stated

• Search foundations are included, but specific rankings, sales volume, or conversion outcomes cannot be guaranteed

• Ongoing product management, stock updates, or promotions are not included, but can be added separately

Payment & refunds

• A 50% deposit is required to secure your build slot and begin work

• The remaining balance is due before your website goes live

• All payment terms, cancellation rights, and refund conditions are outlined in our full Terms & Conditions

Looking ahead: The Local Trinity (optional)

Some businesses choose to build on their website once it’s live, using a simple local growth framework we call The Local Trinity.

It focuses on three things working together:

• A clear, search-ready website (your foundation)

• A strong Google Business Profile that helps you appear locally

• A review and trust system that builds credibility and improves visibility

Used together, these help the right customers find you, trust you, and get in touch more confidently.

Your website is deliberately built to support this approach – but there’s no obligation to add anything else.
Some businesses add Trinity elements later, once the site is live and settled.

If and when it’s relevant, we’ll guide you through the options.